Abstract : The Government of India launched electronic National Agriculture Market (e-NAM) trading portal for marketing of agricultural commodities on 14th April, 2016 which networks the existing APMCs to create a unified national market for agricultural commodities. The present study is an attempt to understand the level of farmers’ awareness and motivational factors to participate in e-NAM. Exploratory research design was employed for the study. The primary data was collected from 50 farmers in Mansa APMC of Punjab, India. The study found that the average age of the farmers was 45 years, majority (52.00%) were illiterate, average family size was 7.56 members and nuclear family size was 52%. Nearly 56% of farmers were aware of e-NAM, while awareness percentages for specific features were lower: registration at gate-entry (18%), lot IDs (42%), assaying process (50%), online bidding (52%), inter-state bidding (48%), and online money transfer (8%). These findings indicate knowledge gaps among farmers, emphasizing the need for improved awareness and education on these aspects of e-NAM. With respect to the motivational factors the study found that 32% of respondents were motivated by immediate cash after sale, 32% considered better infrastructure as a key factor, 22% were driven by the desire for remunerative prices, and 14% found the elimination of middlemen to be influential. To promote wider participation and uptake of e-NAM APMC, it is crucial to address farmers' awareness gaps and improve their understanding of specific features. Additionally, efforts should be made to ensure timely payments, enhance infrastructure, and provide opportunities for farmers to obtain competitive prices. By addressing these factors, e-NAM APMC can effectively support farmers in maximizing their economic well-being and contribute to the overall development of the agricultural sector.
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