Abstract : The reports theme is on the study of IMPACT OF OTT ON ENTERTAINMENTS CONSUMPTION and I have conducted both exploratory and descriptive research at my research I discovered at one time that people who watch ott have always their mind on entertainment channels like Netflix, Amazon prime videos, etc. The impact of over-the-top (OTT) on entrainment consumption is investigated in this work. The OTT platforms used, the quantity of time spent on these, and their satisfaction are all part of this impact research.
Keywords : Entertainment Consumption, Over the top, Shopping, Education, Information.
