MARKETING STRATEGY OF ZOMATO DURING COVID-19    

Authors : SHUBHAM KUMAR, PRITI VERMA

Publishing Date : 2022

DOI : https://doi.org/10.52458/9789391842277.2022.eb.grf

ISBN : 978-93-91842-27-7

Pages : 152

Chapter id : GRF/EB/IDDM/2022/Ch-20

Abstract : The Covid -19 resulted in social distancing, avoidance of touch, strict sanitization and home confinement in India for a considerable period to avoid its spread. Work from home put additional work pressure on working people – a large sector in India, especially because daily helps were not allowed. For basic needs as well as for change of taste people resorted to e-business help for home delivery. Online food delivery is a process of online ordering food from nearby eateries for the convenience of getting food delivered at their doorstep. This avoids personal visit to the eateries. This study tries to explore the marketing strategy of Zomato to survive during covid-19 pandemic.

Keywords : MARKETING, ZOMATO, COVID-19

Cite :

References :

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