Abstract : This research aims to investigate the factors that influence consumer attitude and intention towards online grocery shopping. A research framework was developed by combining the technology acceptance model with website trust, which is an important facilitator of online shopping. Results from structural equation modeling show that perceived usefulness, perceived ease of use, and website trust are important drivers of attitude towards online food purchasing. Among these drivers, perceived ease of use has the greatest impact on attitude. Additionally, attitude and website trust exert a direct and positive effect on intention towards online food purchasing. Taken together, these findings have important managerial implications for key stakeholders, such as online food retailers, associations, and policy makers. One key implication is that online food sellers must endeavor to make their websites simple to use, easy to navigate, reliable, and secure. Several potential caveats for future research studies are also presented in this paper. In this research report we have collected primary data to collect data. Questionnaire were prepare on Google docs and the link was sent to dozens of people by using media like email, WhatsApp, messenger etc. Among them we have collected 50 responses.
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