Abstract : This paper is an attempt to grab the impact of celebrity endorsements on product purchase habits of customers. This study was conducted to make a quite right assumption about the impact of the celebrities being in ads towards customers decisions. The researcher founds that the factors which influences the consumer buying behavior towards products are the endorsing celebrity of the product as well as quality of the products.
However, it has been discovered that the majority of customers are drawn to celebrity advertisements because they find them more appealing than non-celebrity advertisements. The study also found that majority of the customer are influenced in purchase of personal care product .the main motive of the study was to analyzed the consumer perception on endorsements of celebrities as well as differences in consumer buying behavior between a product endorsed by a celebrity and product which is not endorsed by a celebrity.
