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CUSTOMER SATISFACTION TOWARDS ZOMATO & SWIGGY    

Authors : ROHAN SINGH, Dr. M. D. CIDDIKIE

Publishing Date : 2023

DOI : https://doi.org/10.52458/9789391842215.2023.eb.grf

ISBN : 978-93-91842-21-5

Pages : 92

Chapter id : GRF/EB/CCISIC/2023/Ch-12

Abstract : The Following Report is on Zomato and Swiggy’s work on Customer Satisfaction in India throughout these years, including the pre covid and post covid period whereas they have shown the entire world that they are here to stay. Despite these troubled times when businesses were falling apart they stood there with tremendous marketing techniques and offers that helped both achieve sensational results. Now, the question lies ahead of us: which of the two following food delivery giants is better at achieving customer satisfaction better, as this paper helps to find the same through a survey and as the outcome came it could be seen that Zomato with its exceptionally well marketing Strategies at positioned in the mind of the Customer so well that they were their recommendation.

Keywords : SATISFACTION, ZOMATO, SWIGGY, Scenario

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