IMPACT OF OTT ON THE ENTRAINMENT CONSUMPTION    

Authors : ROMA SINHA, Dr. M. D. CIDDIKIE

Publishing Date : 2023

DOI : https://doi.org/10.52458/9789391842215.2023.eb.grf

ISBN : 978-93-91842-21-5

Pages : 64

Chapter id : GRF/EB/CCISIC/2023/Ch-09

Abstract : The goal of this research paper is to examine the impact of OTT on entertainment consumption. As we can see the difference in a decade that previously the major part of entrainment sources are just theatres or the television but when OTT platforms were launched consumers especially the teenager found the very convenient source of entertainment because OTT platforms have that leverage of flexible timing, content preference, regional language options and personal space to watch and explore anything according to their preference. Previously people are forced to go in the theatre to watch the movie they like but when OTT platforms are launched some of the contents they can watch free of cost and for some of their favourite movies they have that leverage to watch anytime, anywhere with anyone. This has completely changed the consumer mind set and preference with respect to entertainment. With the introduction of OTT, family and friends are united even if they are not together. OTT has clearly impacted the taste of consumer and completely change the way people think about the entrainment. We can see the change in every age group like for housewives working men and women, students and even for the content creators. OTT has brought the complete evolution in the entrainment industry.

Keywords : OTT, entertainment, preference, evolution

Cite :

References :

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https://en.wikipedia.org/wiki/Over-the-top_media_service https://www.ipsos.com/en/evolution-entertainment-india