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CASE STUDY OF FABORG, ULTIMATE TAKE ON SUSTAINABILITY THROUGH WEGANOOL    

Authors : STUTI VANDANA; DIBYENDU TRIPATHI

Publishing Date : 2022

DOI : https://doi.org/10.52458/9789391842758.2022.eb.grf.asu.ch-19

ISBN : 978-93-91842-75-8

Pages : 91

Chapter id : ASU/GRF/EB/MIVWMSS/2022/Ch-19

Abstract : FABORG initially was set up as a freelance company by Gowri Shankar, from South India. But after a few months of a unique journey, he created vegan wool known as ‘Weganool’. It was a result of his dream of creating a more sustainable world. Weganool is a take of Shankar to eliminate animal cruelty for the sake of some piece in the wardrobe. It is made out of Calotropis plant which is often referred to as a weed. Shankar says in an interview that weeds are only plants we don’t know the purpose of.

Keywords : FABORG, ULTIMATE, WEGANOOL.

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