INNOVATION & DIGITAL DISRUPTION IN MANAGEMENT

      Chapters

1). BLOCKCHAIN TECHNOLOGY IN BUSINES NETWORKS

2). IMPACT OF NOSTALGIA IN SOCIAL MEDIA ON GENERATION ALPHA

3). DIGITAL PAYMENT: TRENDS, OPPORTUNITY, ISSUES

4). VIRTUAL REALITY IN TOURISM

5). CONSUMER MOTIVATION TOWARDS ONLINE GROCERY SHOPPING

6). COMPARING VIRTUAL REALITY MARKETING EFFECTIVENESS AMONGST CUSTOMERS

7). RELATIONSHIP MARKETING IN RETAIL INDUSTRY

8). A RESEARCH STUDY ON INTERNET MARKETING

9). INTERNATIONAL STUDENTS ADJSUTMENT IN INDIAN UNIVERSITIES

10). IMPACT OF BRAND PLACEMENT ON GENERATION ALPHA

11). SOCIAL MEDIA COMMUNICATION: NETWORKING VS SATISFACTION AND ECONOMIC GROWTH

12). CROSS CULTURAL ISSUES AND STUDENTS PERFOMANCE AT SHARDA UNIVERSITY

13). FACTORS AFFECTING THE ACCEPTANCE OF LGBTQ COMMUNITY BY STUDENTS

14). FACTORS INFLUENCING PURCHASE INTENTION OF ELECTRIC VEHICLE

15). FACTORS IMPACTING THE PRATICE OF WEARING FACE MASK TO PREVENT COVID-19

16). PEOPLE’S ATTITUDES AND PERCEPTIONS ABOUT INTERNET SHOPPING PLATFORMS IN KATHMANDU

17). IMPACT OF E - COMMERCE ON TRAVEL AND TOURISM

18). EFFECT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR

19). UNDERSTANDING THE CONSUMER PERCEPTION TOWARDS HONEY PRODUCT

20). MARKETING STRATEGY OF ZOMATO DURING COVID-19

21). IMPACT OF OTT ON ENTERTAINMENT CONSUMPTION