Abstract : Social media has become ubiquitous in recent years, and it is the most important tool for social networking, content sharing, and online accessing activities. Because of its dependability, consistency, and instantaneous characteristics, social media opens up a wide range of opportunities for businesses such as online marketing to flourish. Social media marketing is the term used to describe marketing that takes place on social media platforms. Companies can now reach out to targeted consumers more easily, effectively, and instantly thanks to social media marketing. Aside from that, social media marketing is confronted with a number of difficulties in the field. In this article, the author discusses the advantages and disadvantages of social media marketing in the modern era.
Keywords : SOCIAL MEDIA, MARKETING
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Annual India-e-Marketing 2011,Benchmark Research on India Digital Marketing
