Abstract : Due to company interlude and shutdowns elicited by social-distancing measures, the COVID-19 epidemic has created a prodigious economic shock over the world. Our entire way of life has been thrown off by the catastrophe. There's no denying the huge impact it's had on our life in terms of job loss, mental health issues, mobility restrictions, and more. However, the Covid-19 has given us the opportunity to reconsider how we spend our lives and not take things for granted. People have become more aware of their shopping behaviour, and, more crucially, their saving and investment habits, as a result of this rethinking. Because it is a cataclysm moment during which some persons ride out a loss in income and can utilise their savings to maintain expend, a survey is performed to assess "PRE AND POST COVID IMPACT ON CHOICES OF FINANCIAL PRODUCTS FOR SAVING AND INVESTMENT" of individuals and families. The poll includes questions about saving and investment decisions made prior to COVID-19 as well as decisions made after COVID-19. The savings and investment proclivities of a country are crucial in achieving dynamic capital market stability. India's per capita income has been increasing during the past decade. With the rise in the PCI, the country's savings and investment have also moved northward. This study looks at people's savings and investment habits before and after COVID-19. A survey method was used to acquire primary data (questionnaire). During the data gathering process, both qualitative and quantitative information was gathered.
Keywords : Covid, Investment, Financial products
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