Abstract : Consumer perception refers to the process by which a customer selects, organizes and interprets information/stimuli inputs to create a meaningful image of the brand or the product. Study of customer behaviour, satisfaction & loyalty has become the paramount factor among companies whether they are involved in marketing of tangible products or intangible services in the 21st century. Customer is the focal point for a retail business. The companies can ensure their survival based on the customer satisfaction and loyalty.
The present project is connected with the buying and utilization of honey and to the way things are seen by consumers. The research instrument utilized was a questionnaire, which included questions regarding honey utilization, questions connected with impression of honey, along with utilization of honey inquiries. Honey is seen to be a heavenly item, superb to consume and is thought of as helpful for well-being by the majority of the respondents. The findings are based on a study of 100 customers in New Delhi and Noida region. It was found that buyers are impacted by the quality and accessibility during the decision of a brand. Information was assembled from both primary and secondary sources. Surveys were used to acquire essential data. Secondary data were assembled from legitimate sites, journals and magazines.
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