Abstract : When competitive market and technological advancement came into introduction with the help of internet usage it changed the traditional marketing into digital marketing which gripped a wide section of the market, explored business for marketers and gave them a good competitive edge in the industry. Digital marketing helped reduce the costs and stretch the business worldwide. Digital marketing changed the customers perception about their shopping for their day-to-day needs. Customers find more easefull to buy the things through the online than the traditional methods. Digital marketing gives the benefit of knowing the information of the product before purchase. In digital marketing there is a length and breadth of the products, so customer can choose their products and services according to their tastes and demands. Digital marketing also helps us to do comparison of our products. Digital marketing is a 24*7 service and gives complete control in the hands of customers. It helps one track the orders where the products are coming from and where they have reached. If the customer is not satisfied with the markets product the digital marketing gives the option of returning it according to marketer’s policy. Thus, digital marketing has put a great power in the minds of customers. Digital marketing has made life very convenient by making a single click from Hands without any hurdle.
Keywords : Digital Marketing, Customers, Online Shopping, Innovation, Technology
Ashman, R., Solomon, M. R., & Wolny, J. (2015). An old model for a new age: Consumer decision making in participatory digital culture. Journal of Customer Behaviour, 14(2), 127–146. https://doi.org/10.1362/147539215x14373846805743
