Global Research Foundation (The Multidisciplinary Awards and Conferences Platform Across Globe............)

A Unit of KAAV MEDIA PVT. LTD [CIN: U22100DL2013PTC262866]

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IMPACT OF E - COMMERCE ON TRAVEL AND TOURISM    

Authors : PRABHMEET SINGH, MOHIT MAURYA

Publishing Date : 2022

DOI : https://doi.org/10.52458/9789391842277.2022.eb.grf

ISBN : 978-93-91842-27-7

Pages : 128

Chapter id : GRF/EB/IDDM/2022/Ch-17

Abstract : The term "digital marketing" refers to advertising products or brands using electronic media. Unlike traditional marketing, digital marketing uses channels and methods that allow for immediate analysis of marketing campaigns. If you're an online marketer, you'll want to keep an eye on metrics like the number of views and sales a piece of content generates. Other digital marketing channels include podcasts, electronic billboards and channels, digital television and radio, wireless text messaging, instant messaging, mobile apps, and others.

Keywords : Digital marketing, Marketing Campaigns, Media, Online, Customers.

Cite :

References :
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  1. Brassington, F &Pettit, S (2008)”Principal of marketing, fourth edition, Prentice hall.
  2. Fill, C (2013)”Marketing communication”, sixth edition, Pearson.
  3. Chaffey, D &Ellis Chadwick, F (2015)”Digital marketing: Strategy, implementation, and practice.’’, sixth edition, Pearson.
  1. National
  1. Dr. B. Balaji, Services Marketing and Management, S. Chand Ltd. New Delhi 2007.
  2. Armandeep (2007), Marketing Research, New Delhi, Pearson education.

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