Abstract : Alpha creation is important in today's market since corporations are expected to collect and keep massive amounts of information for better selling. The next client to be targeted by producers is Alpha, as they tend to affect their parents' decision making. Although literature implies that Alpha Generation will influence buying habits, technology, education, marketplaces, and other economic variables, this fact is still in its infancy and under-researched. The current research seeks to collect and assemble the qualities posed by Alpha Generation, primarily in the sphere of marketing, using the model of social learning theory.
Keywords : Technology, Consumers, Education, Generation Alpha, Mobile device, Children.
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References :
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