Abstract : During the period of Coronavirus, all the cinema halls and multiplexes get shut and a lockdown has been imposed in the country people began to watch the movies on OTT Platforms. This resulted in an increase in the viewership of OTT platforms. The consumer mindset is dynamic in nature as it keeps on changing and this lockdown has created an impact on the mindset of people that watching on OTT is more convenient and it will reduce the footfall in the cinema halls whenever the situation gets back to normal. People are more willing to spend on the OTT platforms to enjoy the benefits.
People started to accept OTT as their means of entertainment. During the lockdown, most of the people were working from home and because of that people have enough time to utilize it and hence people began to watch movies on OTT platforms as OTT platforms are in huge demand during the lockdown period.OTT release are very helpful for the film industry but there are also some negative consequences like piracy of the movies increases which result in the downfall of the film industry. The preferences of the viewers are different and anyone can enjoy their variety of contents according to their taste and preferences and also they can choose among the regional language programs that are available on the OTT platforms. During the covid period lockdown has been imposed in the country and it affects livelihood of the people. It also affected the cinema halls multiplexes as they all gets shut during the covid period. Covid helps the OTT platforms to rise in the lockdown scenario. People began to shift to OTT to find entertainment and it helps in the rising of OTT.
Keywords : OTT platforms, Entertainment industry, Cinema Halls
Cite :
References :
Research paper ( Analysing the impact of covid 19 on OTT Media platforms in India ) By Divya Mandani (2020)
Research paper ( OTT viewership in lockdown and viewer’s dynamic watching experience) By Manoj Kumar Patel(2020)
Research paper ( Consumption of OTT Media streaming in Covid 19 lockdown)By Garima Gupta (2021)
Research Paper ( An analysis of impact of covid 19 on OTT Movie releases and its viewers in India) by Jisha Gopi (2021)
Research paper ( Usage of OTT platforms During Covid 19 lockdown)
