Abstract : The purpose of this study of customer experience in the women's fashion sector, and I'll be conducting both exploratory and descriptive research. I received 39 comments from people who worked in the fashion sector as buyers. I use a questionnaire to gather responses. In my research, I discovered that the services and experience clients have while shopping for clothes and accessories in a retail store or on an internet site have a significant impact on their purchasing decisions. People's attention has changed away from pricing and quality and toward their purchasing experiences and expectations. In my research, I discovered that most individuals buy once a month since the obsession to keep up with fashion and look presentable at all times has taken hold in people's minds.
Keywords : EXPERIENCE, CUSTOMER, FASHION, INDUSTRY
