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A Unit of KAAV MEDIA PVT. LTD [CIN: U22100DL2013PTC262866]

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MARKETING STRATEGIES OF APOLLO TYRES    

Authors : KHUSHI GAUR, Dr. SHARAD CHATURVEDI

Publishing Date : 2023

DOI : https://doi.org/10.52458/9789391842215.2023.eb.grf

ISBN : 978-93-91842-21-5

Pages : 22

Chapter id : GRF/EB/CCISIC/2023/Ch-04

Abstract : Phases of the Indian Automobile Industry's growth have occurred over a period of more than two decades. Suzuki Corporation's entry into Indian passenger car manufacturing is frequently cited as the first sign that India is moving toward a market economy. Since then, the automobile industry has seen a steady rise in sales. Self-reliance in engine and component manufacturing emerged in the late 1990s from a position of a large-scale importer There has been a steady increase in automobile production since 2016-17, according to data obtained from the Ministry of Commerce and Industry. April-December 2017 saw annual growth of 16.0%, compared to a 15.1% increase in 2016-17. Between 2013 and 2017, the CAGR (compound annual growth rate) for the automobile industry was 22%. MRF Ltd., a leading tyre manufacturer, has an impressive track record. Despite the recessionary winds blowing across the economy, the company has continued on its current path and is posting excellent results.

Keywords : APOLLO TYRES, STRATEGIES

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