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IMPROVING RETAIL SALES THROUGH EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT: WITH REFERENCE TO BIG BAZAAR    

Authors : KAVISHA ARORA, Dr. SHARAD CHATURVEDI

Publishing Date : 2023

DOI : https://doi.org/10.52458/9789391842215.2023.eb.grf

ISBN : 978-93-91842-21-5

Pages : 13

Chapter id : GRF/EB/CCISIC/2023/Ch-03

Abstract : This study means to choose the occupation of convincing CRM (client relationship with the board) in additional growing retail bargains. CRM isn't only embedded for staying aware of the association between affiliation and an individual yet moreover in proficiency and advancement. My assessment oversees techniques that have been used to additionally foster client associations with the leaders with different contemplations mostly in retail shops and online associations. The proactive assumption of what the client needs, helps in achieving more noteworthy targets. As needed this study investigates the association between the affiliations and their client, suppliers, etc. To test the hypothesis a Questionnaire audit was used to accumulate the data by using a nonprobability accommodating assessing technique. An illustration of 50 reviews was used in which 50 responses were assembled within the hour of one month. In this manner, this degree of the audit will focus in on respondents of both males and females with an age range from 19 years old to 26 years old. The data gained is taken care of and surveyed with the aid of fitting quantifiable procedures.

Keywords : FMCG, Groceries, Vegetable, Pharmacy

Cite :

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