Abstract : The main objective of the study is to examine the consumer's perception towards online shopping sites in Kathmandu valley. The specific objectives are: (1) to analyze the level of consumer's perception towards online shopping sites in Kathmandu valley. ( ii) To identify the relationship of price, website quality, security and online payment process to consumers’ perception towards online shopping sites in Kathmandu valley. (iii) To examine the impact of price, website quality, security and online payment process on consumers’ perception towards online shopping sites in Kathmandu valley. (iv). To find out which of the factors paly most important role in determining consumers perception towards online shopping sites in Kathmandu valley.
This research is based on primary data sources. To address concerns related to people's perceptions and attitudes toward online shopping sites in the Kathmandu valley, this study used a descriptive research design and a causal comparative research (viii) approach. In order to achieve the objectives questionnaire was made and distributed the questionnaire through Google doc.
The major conclusion of the study is that price, website quality, security, and online payment process plays the major role in determining the customer perception towards online shopping in Kathmandu valley.
Keywords : INTERNET, PLATFORMS, KATHMANDU
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References :
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