CASE STUDY OF STORY MFG., BRAND PROTECTING FOR ANCIENT INNOVATIONS    

Authors : STUTI VANDANA; DIBYENDU TRIPATHI

Publishing Date : 2022

DOI : https://doi.org/10.52458/9789391842758.2022.eb.grf.asu.ch-20

ISBN : 978-93-91842-75-8

Pages : 98

Chapter id : ASU/GRF/EB/MIVWMSS/2022/Ch-20

Abstract : Story mfg., is the brainchild of Katy and Saeed Al-Rubey, from the UK. The brand is founded on the principles of craft, being the most important thing, and being earth-friendly and animal. Legally, it was founded in 2013 but interestingly no products were made till 2014. And now it successfully selling products varying from unisex clothes to homeware like candles and more. At a time when people are asking for manufacturing insights and not just some piece of aesthetically pleasing products, Story mfg. has gone to considerable lengths to ensure their operation is done in the least environmentally impactful way. They do all those things total transparency ensuring their costumers and the world that they have nothing to hide.

Keywords : BRAND, INNOVATIONS, MFG.

Cite :

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