Global Research Foundation (The Multidisciplinary Awards and Conferences Platform Across Globe............)

A Unit of KAAV MEDIA PVT. LTD [CIN: U22100DL2013PTC262866]

Submit Paper for Scopus

BUSINESS DEVELOPMENT – A CASE STUDY OF ZENIBI DIGITAL    

Authors : 1Mr. ANKIT SAXENA; 2Dr. DEEPAK HALAN; 3Prof. (Dr.) S.K. ROY

Publishing Date : 2022

DOI : https://doi.org/10.52458/9789391842826.2022.eb.grf.asu.ch-03

ISBN : 978-93-91842-82-6

Pages : 8

Chapter id : ASU/GRF/EB/MILO/2022/Ch-03

Abstract : Zenbi digital is a holistic marketing solutions agency that aims to create super-rich online experiences through brand strategy, creative design, and the latest technology. A critical analysis was done on the functioning of the startup company to understand the secret behind the spectacular business growth of the company. SAP LAP model was used to study the situation, Actors & processes to explore Learnings, Action & performance. Various key learnings were identified to be used in the future.

Keywords : BUSINESS DEVELOPMENT, DIGITAL, Teamwork Learnings.

Cite :

References :